COVID-19: We are helping businesses adapt and thrive through digital innovation and marketing. Our clients are seeing 80%+ growth. Learn More

The Ten Commandments for Tablets

American consumer-worship of the iPad reached dizzying new heights during the 2011 holiday shopping season, as tablet ownership doubled and purchases from the devices reached 7% of all online sales on Christmas Day. Since recent numbers make it clear that retailers can't afford to overlook the growing popularity of these devices, here are the ten commandments for leveraging the Almighty Tablet:

1. Thou shalt make engaging, tablet-specific promotions - tablet users responded to Black Friday Cyber Monday promotions at higher rates than PC or mobile users.

2. Thou shalt appeal to affluent males aged 18-34, the largest demographic of tablet users.

3. Thou shalt create special weekend-only promotions, when tablet users shop online by greater margins than PC users.

4. Thou shalt not forget to optimize video content for tablets, as tablet users tend to spend more time on research and entertainment consumption.

5. Thou shalt not treat all mobile users the same - segment out tablet users from smartphone users due to distinct differences in spending behavior.

6. Thou shalt act quickly - approximately 29 percent of American adults now own either an e-reader or tablet device.

7. Thou shalt make the tablet shopping experience as seamless as possible - last year tablet visitors spent 54 percent more than smartphone visitors and 21 percent more per purchase than desktop/laptop visitors.

8. Thou shalt not ignore the next frontier of tablet saturation: public education.

9. Thou shalt optimize for home viewing - studies show that 58% of tablet use occurs at home.

10. You shalt not covet your competitor's tablet presence - make sure you have a customized mobile strategy that includes tablet optimization to engage your audience and empower your customers.

 

Published on .

More to Read

Millennials

Preparing Your Customer Experience For A Millennial Audience

With over 72 million, millennials have taken over baby boomers to be the largest group of consumers in the U.S. Born between 1981 and 1996, millennials are the first generation to grow up with social media, immediate real-time responses, smartphones, and constant access to infor…

Gift Logo on Keyboard Button

Helpful Tips to Prepare Your Digital Marketing For the Holiday Season

Who’s ready for the holidays? As the holiday season gets closer and the pandemic continues to evolve, businesses everywhere want to know what’s in store for the upcoming season. Will eCommerce have the same impact as it did last year? Will it continue to grow? Should brands put …

Leveraging Big Data

How to Leverage Big Data for Smarter Marketing

In the next decade, a major part of your business success will depend on how you leverage ‘big data’. Businesses today collect huge volumes of data at incredibly high speeds. With the rise of social media, [2.5 quintillion bytes](https://seedscientific.com/how-much-data-is-creat…

Culture for Digital Age

Building a Culture for the Digital Age

The new digital age requires businesses to proactively adapt and evolve. Companies need to utilize advanced technology, analyze online customer behavior, and cultivate a harmonious culture within a more distributed (remote and hybrid) workforce. Many past models and traditional …

10 Things That Will Make Customers Love Your Brand

10 Things That Will Make Customers Love Your Brand

With so many brands out there, providing endless choices for millions of consumers – how do you get people to love your brand? Trust is one of the most valuable traits between a brand and a customer. Yet trust doesn’t just grow on trees. Brands must earn that trust, which is a …

5 Keys To eCommerce Success

5 Keys to eCommerce Success

In recent years, we’ve all become aware of the importance of eCommerce. A gold-standard user experience is now expected by your customers. In fact, global retail eCommerce sales are predicted to surpass 4.9 trillion dollars in 2021. Numbers like this only suggest the business de…

Ready to Grow your Digital Business?

Let's Talk