Conversion Optimization for Brands: 5 Tips to Increase Conversions

Today’s brands selling online are all looking for ways to optimize conversions, from increasing landing page and sales conversions to reducing shopping cart abandonment and bounce rates. The solution? For many brands, it’s all about learning your customers’ pain points and understanding why they may be dropping off during conversions.

Cuker has a variety of conversion optimization tips that address the most common concerns of online shoppers. These cost-effective tactics can be easily integrated into your current eCommerce strategy. Here are just a handful of ways to optimize your conversions:

1) Offer Free Shipping

According to a study by PayPal and comscore 46% of online shoppers abandon their carts because shipping costs are too high. One way to reduce shopping cart abandonment is to offer customers free shipping on minimum purchases.

2) Offer Time-Based Promotions

Another common reason for shopping cart abandonment is that the customer isn’t ready to complete the purchase. Encourage customers to purchase sooner through time-based promotions, such as “Buy now and receive a 10% off coupon code at checkout!”

3) Send a Trigger Email

Even after a cart has been abandoned, there is still time to save the sale. If you’ve captured your customer’s email address during the checkout process, send a trigger email to remind the customer of the items left in the cart and to offer a coupon.

4) Upsell Your Products

Increase your sales conversions by recommending like products to your customers based on viewed items, through a “recommended products” section on your product detail pages or during checkout.

5) Set Up a “Goal Funnel”

Are you unsure of where your customers are dropping off in the conversion funnel? Google Analytics allows you to set up a “goal funnel” to track conversions such as checkout, contact form completion, or contest entrance, and determine where customers are abandoning the conversion. This insight will help you understand your customers and inform where and how you should optimize your conversions.

Looking for additional ways to increase your conversions? Cuker has the solutions for all your digital and marketing needs.

Published on .

More to Read

Effective Local Marketing Tactics That Drive Traffic

“Shop local!” Seems we’ve all become quite familiar with the phrase in the last few years. There’s even a recognized day celebrating local businesses in November (Small Business Saturday). Shopping local is the choice of everyday consumers making the decision to buy produce, clo…

Why is Content Marketing Important?

Content is not only king…it’s a strategic driving force of today’s digital marketing campaigns. Quality content is what can set your brand apart from all others. As one of the most effective methods of developing your brand presence and driving sales – content marketing is a pro…

The Critical Link Between UX and SEO

In recent years, user experience (UX) has become an increasingly important partner of SEO. The main reason: Google. Google’s algorithms have become quite advanced, placing a greater emphasis on UX when ranking websites. Google uses UX signals as ranking factors when determining …

How Instacart is Connecting the Online and In-store Shopping Experience

Since the beginning of the pandemic, eCommerce and online grocery shopping erupted in popularity. It’s easy to see why. No long lines or crowds, more product variety, and delivery right to your door. Instacart soon established itself as a leader in the online shopping category. …

How Can Influencers Help Your Brand?

Jamie Oliver. Kylie Jenner. Alexa Chung. What do these names all have in common? Right now, they are three of the top social influencers in the world. From lifestyle to fashion to fitness, millions of followers are motivated by their every opinion, recommendation, and insight. F…

Digital Marketing Strategy for Success this Holiday Season

For eCommerce brands, the holiday season is the most wonderful (and busiest) time of the year. Experts forecast a 14.1% increase this year in holiday spending, according to the National Retail Federation. In fact, many consumers have already begun their holiday shopping. A recen…

Ready to Grow your Digital Business?

Let's Talk