Conversion Optimization for Brands: 5 Tips to Increase Conversions

Today’s brands selling online are all looking for ways to optimize conversions, from increasing landing page and sales conversions to reducing shopping cart abandonment and bounce rates. The solution? For many brands, it’s all about learning your customers’ pain points and understanding why they may be dropping off during conversions.

Cuker has a variety of conversion optimization tips that address the most common concerns of online shoppers. These cost-effective tactics can be easily integrated into your current eCommerce strategy. Here are just a handful of ways to optimize your conversions:

1) Offer Free Shipping

According to a study by PayPal and comscore 46% of online shoppers abandon their carts because shipping costs are too high. One way to reduce shopping cart abandonment is to offer customers free shipping on minimum purchases.

2) Offer Time-Based Promotions

Another common reason for shopping cart abandonment is that the customer isn’t ready to complete the purchase. Encourage customers to purchase sooner through time-based promotions, such as “Buy now and receive a 10% off coupon code at checkout!”

3) Send a Trigger Email

Even after a cart has been abandoned, there is still time to save the sale. If you’ve captured your customer’s email address during the checkout process, send a trigger email to remind the customer of the items left in the cart and to offer a coupon.

4) Upsell Your Products

Increase your sales conversions by recommending like products to your customers based on viewed items, through a “recommended products” section on your product detail pages or during checkout.

5) Set Up a “Goal Funnel”

Are you unsure of where your customers are dropping off in the conversion funnel? Google Analytics allows you to set up a “goal funnel” to track conversions such as checkout, contact form completion, or contest entrance, and determine where customers are abandoning the conversion. This insight will help you understand your customers and inform where and how you should optimize your conversions.

Looking for additional ways to increase your conversions? Cuker has the solutions for all your digital and marketing needs.