Cuker Attends the OMMA Awards

Cuker is back after attending the 2012 OMMA Awards in New York City. The respected Online Media, Marketing and Advertising (OMMA) Awards took place on October 1. It was an honor to be a part of the seventh annual celebration, and to be nominated along with clients Dunlop Tires and Little Giraffe for two awards in Web Site Excellence.

For Dunlop Tires, the Cuker team was nominated for the website revamp of Dunlop’s motorcycle tire division. The new and improved DunlopMotorcycle.com includes photo galleries, team rider pages, a dealer locater, as well as a series of technical videos to feature the groundbreaking technology behind Dunlop tires. The site competed against Nissan and Jeep in the Automotive category. Nissan was awarded top honors.

Cuker was also nominated for our work on eCommerce website LittleGiraffe.com. Luxurious children’s apparel brand Little Giraffe needed a new website that would expand their brand globally and provide a full-featured eCommerce store. LittleGiraffe.com features interactive product descriptions, a store locator, blog, and photo submission feature, as well as a complete online store. Fellow nominees in the category of Retail were Pier 1 Imports and Barneys New York. The award was presented to Barneys.

Our Digital Marketing Manager, Shelley Burns, represented Cuker at the awards. It was a great event and exciting to be included with the industry’s finest talents and campaigns. “We were truly honored to be recognized by the OMMA community and it was a privilege to participate in this celebration of the industry's biggest innovators,” Shelley said. “Also, congratulations to finalists Little Giraffe and Dunlop Tires - we love having such great clients who are willing to push the creative envelope with us!”

Though we did not take any awards home, receiving two nominations in the Web Site Excellence category was a huge honor. These awards are given to web publishers and/or web developers whose outstanding content, visual design and user interface create recurring value for users. It was a privilege to be nominated, and we would like to congratulate Nissan and Barneys for their innovative work and top honors!

Published on .

More to Read

Tablet showing an AI shopping assistant and puffer jackets on a marketplace

The Future of Marketplaces

Winning brands don't wait for a buyer's yes, they use marketplaces to prove demand first.

A cracked marketing funnel breaking apart and falling into a pile of fragments

The Funnel Collapsed. Your PDPs Have to Change.

The consumer journey has shifted and your basic Product Detail Page won’t cut it anymore.

Illustration of hands dividing a segmented pie chart into market share

The Best Retailers Think Like Brands

Top-performing companies win by building strong brands rather than just selling products.

Consumer on her phone among culture-driven brands like Poppi and Magic Spoon

Today's Consumer Chooses Culture, Not Funnels

Today's consumer journey isn't linear. The brands winning now build community and trust long before they ask for the sale.

Green figure running ahead of a gray crowd, a category-leading apparel brand

How Category-Leading Brands Build Demand

Access alone doesn't create growth. Category-leading apparel brands build demand that moves with the consumer across every channel.

Rocket launching from a lightbulb, product innovation driving new sales growth

Growing Sales Through Product Line Extension and Innovation

When hero product growth slows, product innovation can open the next growth curve. How Hot Chillys and Alp N Rock are doing it.

Ready to Grow your Digital Business?

Let's Talk