Cuker CEO Aaron Cuker Speaks at CommNexus Event

How have eCommerce, mobile, and emerging technology changed the way that consumers shop at physical stores? This critical question was addressed by our CEO Aaron Cuker on December 4th when he sat on the panel of the CommNexus marketing event, “Digital In-Store: Re-Imagining How We Shop.” Aaron was joined on the panel by other experts in marketing and retail to discuss the evolution of digital in-store experiences.

One message rang clear among the panelists – the success of digital campaigns lies in building an exceptional user experience. Since smartphones now offer consumers unlimited access to price and product information, brick-and-mortar retailers must differentiate themselves by engaging their customers. Aaron shared that “80% of purchase decisions are made with the emotional side of the brain,” and that retailers must create experiences that appeal to emotion in order to convert customers.

Many progressive retailers are engaging consumers through highly personalized experiences. Aaron also discussed the Wetsuit Selector that the Cuker team built for Rip Curl, which recommends the perfect wetsuit for each user based on gender, zip preference, height, weight, and other factors. The Wetsuit Selector was also integrated into Rip Curl’s tablet app and mobile-optimized website in order to introduce this digital tool in stores.

From location-based coupons to tablet ordering at restaurants, the future of retail will belong to those that utilize technology to provide an unmatched physical experience. Learn more about what it takes to build an inspiring, emotion-driven dynamic brand.

Published on .

More to Read

Ways to Improve Email Click-Through Rate

Email marketing is a great way to connect with customers and prospects. The key to a successful email campaign is getting people to actually open your message. Click-through rates are a valuable measure of engagement of your emails and an effective way to drive more revenue for …

Affiliate Marketing For Brands

Affiliate marketing is a tactic that allows a publisher to earn commission for promoting your product, service, or brand. Beneficial to both the creator and the brand, affiliate marketing is an effective way to drive sales and online revenue. In fact, affiliate marketing is expe…

Tips to Enhance Your Website’s User Experience (UX)

Your website is a reflection of your business. It’s where most customers first interact and engage with your brand. And what we know holds true with eCommerce experiences – customers love simple, satisfying, and responsive. If you’re not providing a great user experience, your c…

Creating an Effective Retargeting Strategy (to Achieve Greater ROI)

Chances are, you’ve spent substantial time, effort, (and money) hoping visitors on your website will shop, fill their carts, and subsequently hit the ‘buy now” button. That’s the perfect shopping scenario. Yet studies show that the typical bounce rate is 49% and an astonishing 9…

A Comprehensive Guide to OTT Advertising

OTT is ushering in a new era of awareness marketing. In the past, it required millions of dollars to run a TV commercial that would reach a wide range of audiences. ‘Over-the-top’ platforms remove the barrier of entry for growing brands into TV advertising. Today, OTT allows bra…

Effective Local Marketing Tactics That Drive Traffic

“Shop local!” Seems we’ve all become quite familiar with the phrase in the last few years. There’s even a recognized day celebrating local businesses in November (Small Business Saturday). Shopping local is the choice of everyday consumers making the decision to buy produce, clo…

Ready to Grow your Digital Business?

Let's Talk