Cuker CEO Headlines Ad 2 Event

Cuker’s very own CEO Aaron Cuker was asked to headline an Ad 2 San Diego event on February 20th. Ad 2’s Industry Download, powered by MeetSoci.com, was a half-day advertising and marketing industry seminar for ambitious young professionals. While other industry experts touched on consumer insights and online marketing, Aaron shared an exclusive look at creating a dynamic eCommerce experience.

Aaron’s session, “Rip Curl’s eCommerce Success: Live the Search,” shared the creation of the ultimate online store for the ultimate surf brand. Live the Search sells Rip Curl’s lifestyle while also including a full-featured online store. Cuker delivered an optimized navigation, streamlined one-page checkout process, technology stories, product videos, and social media integration.

The Cuker team also built a Wetsuit Selector to address the challenge of finding the right wetsuit online. The Wetsuit Selector recommends the perfect wetsuit based on gender, zip, region, height, weight, and performance. Along with the mobile-optimized website, the Wetsuit Selector was also integrated into Rip Curl’s tablet app so this digital tool could be used in retail stores. “It’s imperative for modern brands to offer an optimized shopping experience on mobile,” Aaron explained.

Cuker recently won a 2012 WebAward from the Web Marketing Association for Rip Curl’s eCommerce site, and Rip Curl’s 2012 revenue expectations doubled in result of this powerful eCommerce platform.

Published on .

More to Read

Ways to Improve Email Click-Through Rate

Email marketing is a great way to connect with customers and prospects. The key to a successful email campaign is getting people to actually open your message. Click-through rates are a valuable measure of engagement of your emails and an effective way to drive more revenue for …

Affiliate Marketing For Brands

Affiliate marketing is a tactic that allows a publisher to earn commission for promoting your product, service, or brand. Beneficial to both the creator and the brand, affiliate marketing is an effective way to drive sales and online revenue. In fact, affiliate marketing is expe…

Tips to Enhance Your Website’s User Experience (UX)

Your website is a reflection of your business. It’s where most customers first interact and engage with your brand. And what we know holds true with eCommerce experiences – customers love simple, satisfying, and responsive. If you’re not providing a great user experience, your c…

Creating an Effective Retargeting Strategy (to Achieve Greater ROI)

Chances are, you’ve spent substantial time, effort, (and money) hoping visitors on your website will shop, fill their carts, and subsequently hit the ‘buy now” button. That’s the perfect shopping scenario. Yet studies show that the typical bounce rate is 49% and an astonishing 9…

A Comprehensive Guide to OTT Advertising

OTT is ushering in a new era of awareness marketing. In the past, it required millions of dollars to run a TV commercial that would reach a wide range of audiences. ‘Over-the-top’ platforms remove the barrier of entry for growing brands into TV advertising. Today, OTT allows bra…

Effective Local Marketing Tactics That Drive Traffic

“Shop local!” Seems we’ve all become quite familiar with the phrase in the last few years. There’s even a recognized day celebrating local businesses in November (Small Business Saturday). Shopping local is the choice of everyday consumers making the decision to buy produce, clo…

Ready to Grow your Digital Business?

Let's Talk