Cuker Clients Featured in Wired Magazine

Press alert! We are excited to announce that both Ipath and Alpinestars, two of our favorite partners and action sports brands, have been featured in the September issue of Wired Magazine. Both clients and their must-have products were featured in Wired’s Gadget Lab as gear recommendations.

Wired listed Ipath’s Stash Mid Skate Shoe as a handy wallet replacement in their recommendation engine for "clever hidden pockets," as the suede skate shoe includes a secret pocket on its tongue. Wired also published a feature (and a video on Wired.com) recommending Alpinestars’ Tech Air motorcycle race suit for its innovative safety features, including a built-in air bag that rapidly inflates in under 45 milliseconds.

As an agency, we strive to partner with brands that are leaders in their industry and create differentiated, best-in-class products. It’s no surprise to us that Wired took notice of Ipath and Alpinestars’ performance-driven gear!

Published on .

More to Read

Google I/O 2026: AI Takes Center Stage

From Gemini-powered Search to AI shopping experiences, Google I/O 2026 revealed what’s next for marketers and brands.

The New Era of AI Ads

The New Era of AI Ads

Explore the rise of AI ads in ChatGPT, Google AI Overviews, and Perplexity - and what conversational advertising means for marketers.

Smartphone camera capturing a glowing AI brain circuit illustration on a laptop

Generative AI vs. Agentic AI: What Marketers Need to Know Now

As AI evolves, understanding the difference between Generative and Agentic AI is becoming a strategic advantage.

A woman running on the beach during sunset

Turning Uncertainty Into Opportunity

Learn how to leverage smart marketing strategies to drive growth, build trust, and optimize ROI during economic uncertainty and recession.

Group of women collaborating for work

4 Essential Strategies to Grow Your DTC Brand

Learn four key strategies to scale your DTC brand, from product-market fit to building a loyal community and driving sustainable growth.

Influencer reviewing a product on camera

FTC’s Creator Rules: What Influencers and Brands Must Know

The FTC’s updated influencer guidelines are officially in play, raising the bar on transparency and consumer protection. Here’s what you need to know.

Ready to Grow your Digital Business?

Let's Talk