Cuker At SMMW

Recently, the marketing team at Cuker had the opportunity to attend the first ever Social Media Marketing World (SMMW) conference, which took place in our backyard of San Diego, California. The conference covered a variety of topics including how to improve your social media reach, connect with your social media community and organize your content. We came back to work after the event with some great takeaways. Here are just a few tips and trends we want to share with you:

Katie: Be sure to connect with your audience through social media outlets. The relationships you build are key. Build an authentic, engaged community by sharing your brand personality, listening to what your audience is saying and responding to their needs. You need to be present in your social media community if you want your audience to care.

Joni: Consider these 5 elements when telling your brand story on social media:

  • Who: Identify your target audience and create a buyer persona.
  • What: Create a mission statement to answer why your audience seeks your social channels.
  • When: Always meet with your marketing team to coordinate and produce fresh, relevant content.
  • Where: Just because multiple channels exist doesn’t mean you need to use all of them. Be strategic when choosing your channels.
  • Why: Because your brand matters and your community needs to know it.

Christina: Social media marketing is about humanizing your brand. Take risks and be creative! Pam Didner, Marketing Strategist for Intel said it best: “Don’t just collect your fans - activate them!”

Janet: Be responsive. Today’s consumers expect social media channels to provide them with an instant connection to their favorite brands, from a friendly “hello” to customer services inquiries to technical product questions and everything in between. While 50% of Twitter users expect a response within 2 hours the average brand response time is on average 13.7 hours and 60% of brands do not respond at all!

Published on .

More to Read

People celebrating under a Klaviyo banner

Klaviyo’s IPO

Klaviyo, one of the leading marketing automation platforms, just went public. Learn more about its IPO debut and what the future holds for the company.

Threads and X (formally Twitter) Logos

What's Really Going On With Threads & X?

Can Threads compete with X (formerly Twitter)? Discover the latest updates and what we can expect from the future of the text-based social media platforms.

Arrows pointing up on a graph

Cuker’s 2023-2024 Digital Trends Report

Discover the latest industry trends, new technology, consumer behavior, and more!

A human hand reaching for a robot's hand

AI-Powered Search Engines

Learn how AI is revolutionizing the way we search for information and create content.

AI text in the center of a circlr

AI in Marketing

Artificial intelligence tools are empowering digital marketers but not replacing them.

Stock photos of influencers

Building an Influencer Marketing Strategy That Works

Discover the steps of an effective influencer marketing strategy and how it can boost brand visibility, credibility, and ROI.

Ready to Grow your Digital Business?

Let's Talk