Fashion and Apparel eCommerce Set for Explosive Growth

The vertical once thought to be the Achilles heel of eCommerce is one of the fastest growing segments online, as the apparel market looks primed to see record-setting growth in 2012. eMarketer expects US retail eCommerce sales to reach $224.2 billion this year, up 15% from 2011 - and the apparel and accessories category will lead the charge, with sales gains of 20% predicted for this year. Why is apparel so hot? One of the factors for the rise is that brands are investing more in robust eCommerce platforms with interactive merchandising elements that give shoppers more confidence in how their purchases will look and fit. “Online merchandising and visualization have come a long way,” said eMarketer principal analyst Jeffrey Grau. “Retailers continue to increase the scale of their ecommerce operations, particularly by investing in online sales platforms that display products and convert shoppers more effectively; apparel sales have benefitted more than any other category."

The future is looking pretty good too - apparel and accessories will tally $73 billion worth of online purchases by 2016, accounting for over 20% of all retail eCommerce sales in the U.S.

Published on .

More to Read

A woman doing grocery shopping on her iPad

The Digital Grocery Shelf Space

With purchases more digitally influenced than ever before, understanding where products are on the internet—and how to maximize that space—will drastically impact your brand’s visibility.

Neon lit arrow going forward and up

Proven Ways to Increase Your Conversion Rate

Learn how to boost your brand success and increase sales by optimizing your site.

Hand holding phone with like notifications popping up

How to Boost Social Media Engagement

Learn how to increase your social media engagement and get more followers, likes, and shares.

Worker typing on computer with orange arrow pointing positively up

10 Content Marketing Tips for Success

Create content that improves your online presence and generates more visitors, leads, and sales.

Finger pointing to search bar icon

Understanding SEO and SEM

What is SEO? What is SEM? Do you need both? Get answers and learn how to effectively use SEO and SEM to achieve your goals online.

Paper airplanes coming out of an envelope

Ways to Improve Email Click-Through Rate

What is email CTR? Can a good CTR drive more revenue? Learn ways to help boost your click-through rate and make your email campaigns more effective.

Ready to Grow your Digital Business?

Let's Talk