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Form Delivers KO with New E-commerce Store

We're pumped up about the new website and eCommerce platform we built for Form Athletics, the martial arts apparel and lifestyle brand owned by athletic shoe giant K-Swiss. The new site is a complete overhaul for the brand, with a more athletic, polished look and feel that embodies the expanding mixed martial arts industry. It features a blog, team page, dealer locator, videos, lookbook, downloads and events.

We also developed a new eCommerce store that integrates with Form's in-house order fulfillment/inventory management software. The new platform includes advanced functionality like user accounts, gift cards, quick shop feature, social media sharing integration, and an easy one-page checkout. The eCommerce system also has sophisticated merchandising features, including the ability to feature product groups that can be grouped together per rider.

The results? A no-holds-barred knock-out. In less than a week, online sales had doubled. Check it out at www.formathletics.com.

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