Globalization Online

The world is getting smaller. US based brands are admired globally and used to be more difficult access. Now with the Internet, large US brands are becoming increasingly more accessible by an international audience.

Over 60% of Facebook and Twitter users are outside of the US. We have launched many social media campaigns with our clients (predominantly US based brands) and we always get feedback from international users asking how they can buy the products.

Currently we are working with Callaway Golf, DC Shoes, Quiksilver, and Vix Swimwear on building international features and infrastructures on their website(s).

US Brands need to have an online strategy for international e-commerce, international currency, website hosting, language translation, and ongoing website management. We have been working with our clients on structuring their international online strategy to build it efficiently and grow sales.

The internet is bringing people together and making it easier to get brands and products that you love, whether you are in Sothern California, New York, Brazil, Australia, Europe, or Russia. In the next 5 years all major brands will be addressing global e-commerce solutions to grow direct sales and market to an international audience.

Published on .

More to Read

Effective Local Marketing Tactics That Drive Traffic

“Shop local!” Seems we’ve all become quite familiar with the phrase in the last few years. There’s even a recognized day celebrating local businesses in November (Small Business Saturday). Shopping local is the choice of everyday consumers making the decision to buy produce, clo…

Why is Content Marketing Important?

Content is not only king…it’s a strategic driving force of today’s digital marketing campaigns. Quality content is what can set your brand apart from all others. As one of the most effective methods of developing your brand presence and driving sales – content marketing is a pro…

The Critical Link Between UX and SEO

In recent years, user experience (UX) has become an increasingly important partner of SEO. The main reason: Google. Google’s algorithms have become quite advanced, placing a greater emphasis on UX when ranking websites. Google uses UX signals as ranking factors when determining …

How Instacart is Connecting the Online and In-store Shopping Experience

Since the beginning of the pandemic, eCommerce and online grocery shopping erupted in popularity. It’s easy to see why. No long lines or crowds, more product variety, and delivery right to your door. Instacart soon established itself as a leader in the online shopping category. …

How Can Influencers Help Your Brand?

Jamie Oliver. Kylie Jenner. Alexa Chung. What do these names all have in common? Right now, they are three of the top social influencers in the world. From lifestyle to fashion to fitness, millions of followers are motivated by their every opinion, recommendation, and insight. F…

Digital Marketing Strategy for Success this Holiday Season

For eCommerce brands, the holiday season is the most wonderful (and busiest) time of the year. Experts forecast a 14.1% increase this year in holiday spending, according to the National Retail Federation. In fact, many consumers have already begun their holiday shopping. A recen…

Ready to Grow your Digital Business?

Let's Talk