• Insights
  • An Insatiable Mobile App-etite

An Insatiable Mobile App-etite

Thinking that the ravenous mobile app frenzy might be winding down any day now? Don't bet on it. Research firm Gartner reports that over 17.7 billion (yep, that's BILLION) apps will be downloaded in 2011 - more than double the 8.2 billion from 2010.

Including app purchasing and ads placed inside applications, revenue from mobile app stores is expected to surpass $15.1 billion globally this year alone.

Who's leading the mania with around 90% of app downloads in 2010? Yep, you guessed it.

Published on .

More to Read

Illustration of hands dividing a segmented pie chart into market share

The Best Retailers Think Like Brands

Top-performing companies win by building strong brands rather than just selling products.

Marketing agency team in a strategy meeting, discussing client work in a modern

What Makes the Best Marketing Agency?

What to look for in a marketing partner built to drive real growth.

I/O icon

Google I/O 2026: AI Takes Center Stage

From Gemini-powered Search to AI shopping experiences, Google I/O 2026 revealed what’s next for marketers and brands.

Sponsored ad appearing inside an AI chatbot response on a laptop

The New Era of AI Ads

Explore the rise of AI ads in ChatGPT, Google AI Overviews, and Perplexity - and what conversational advertising means for marketers.

Smartphone camera capturing a glowing AI brain circuit illustration on a laptop

Generative AI vs. Agentic AI: What Marketers Need to Know Now

As AI evolves, understanding the difference between Generative and Agentic AI is becoming a strategic advantage.

A woman running on the beach during sunset

Turning Uncertainty Into Opportunity

Learn how to leverage smart marketing strategies to drive growth, build trust, and optimize ROI during economic uncertainty and recession.

Ready to Grow your Digital Business?

Let's Talk