Inspiring Millions to Think Different

Apple icon Steve Jobs passed away yesterday, leaving behind a legacy of innovation and excellence. At Cuker, we remember Jobs not only as a technological genius but as a design visionary who championed simplicity, function, and elegance. He elevated geekiness into greatness and inspired millions to settle for nothing less than the very best.

As he told BusinessWeek in 1998, "That's been one of my mantras -- focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains."

Jobs inspires nearly every touchpoint at Cuker: our business, our design aesthetic, and our approach. We use Apple products every day, and apply his innovative design principles into everything we do. For us and for millions of others, his legacy lives on both through the superior products he created, and the commitment to excellence that he inspired. He will be greatly missed.