Mobilizing for the Holiday Sales Rush

Think mobile optimization and mCommerce are ghosts of Christmas Future? Bah humbug! If you're being a Scrooge about mobile, you're missing out on a huge revenue stream in the biggest sales season of 2010. Need proof that the future is already here?

* ABI Research says mCommerce sales to hit $2.4 billion in 2010 * eBay recorded a record $500 million in mobile commerce in 2009 and this grew by 146% on Black Friday 2010 * On Black Friday of 2009, mobile payments through PayPal grew 650% over same day last year * According to a survey of consumer retail spending and trends, 41% of consumers have used a Web-enabled mobile phone to shop online * At Gilt, purchases made from consumers' iPhones and iPads now account for about 10% of the company's business * On average mobile shoppers spend over $100 per month on mobile purchases

Published on .

More to Read

Influencer reviewing a product on camera

FTC’s Creator Rules: What Influencers and Brands Must Know

The FTC’s updated influencer guidelines are officially in play, raising the bar on transparency and consumer protection. Here’s what you need to know.

TV screen displaying different apps, like Netflix, Paramount+, and YouTube

The Future of TV Advertising Is Streaming

Discover how STV advertising is reshaping brand strategies with advanced targeting, lower CPMs, and measurable performance.

TikTok Logo

Banned or Not? What's Next for Tiktok

TikTok has been under scrutiny for years due to concerns over privacy, data security, and its ties to the Chinese government. Here’s a recap of where things stand with TikTok.

A child using TikTok on a smartphone

When Is Your Child Ready for a Smartphone?

As smartphones become common for kids, parents must decide the right age to give their child one.

The letters IA

The Age of Intelligence Augmentation: Embracing Human-AI Collaboration

AI can support human creativity and dramatically increase productivity.

Googleplex, Google's corporate headquarters  of Google

Search Engine Shake-Up: Google Faces Antitrust Lawsuit

As Google's dominance is challenged, more choices and competition are expected in the search engine market.

Ready to Grow your Digital Business?

Let's Talk