Holiday Online Shopping Projections
The 2014 holiday shopping season stands to be a banner year for retailers - especially those with a strong mobile presence.
IBM predicts another strong shopping season with online sales projected to increase 15% over the five-day period between Thanksgiving and Cyber Monday compared to the same period in 2013.
A primary driver of online growth, mobile browsing is expected to account for 48.2% of all online traffic over the five-day period, and mobile sales are also expected to rise, accounting for 24.4% of all online sales.
With more consumers skipping the long lines at the mall, Black Friday online sales are expected to increase 13% as consumers find the best deals right at their fingertips.
Cuker’s clients are putting more emphasis than ever on digital during this holiday shopping season.
Stay tuned and join the conversation, as we'll be updating you with industry stats after the next week on Twitter @cukeragency.
Happy Digital Shopping!