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2014 Mobile Holiday Shopping Results

The 2014 holiday shopping season, officially November 1st through December 31st, was record-breaking. With trends largely driven by mobile, consumers reached for their mobile devices more than ever to research and make purchases.

Here are five key holiday statistics reported by the IBM Digital Analytics Benchmark:

  • Online sales were up 13.9% compared year-over-year

  • Mobile traffic accounted for 45% of all online traffic for the 2014 holiday season, an increase of 25.5% over the same period in 2013

  • Mobile sales accounted for 22.6% of all online sales, an increase of 27.2% compared to 2013

  • Smartphones drove 31.2% of total online traffic, nearly two and a half times that of tablets, which accounted for 13.4% of all online traffic

  • Tablet sales accounted for 13.4% of online sales, while smartphones accounted for 9.1% of total online sales