Dogswell Unleashes the Happy with Digital Campaign

Cuker recently launched an integrated digital campaign and microsite for premium pet food and treats brand Dogswell. The campaign will promote Dogswell’s new and improved Chicken Breast Jerky treats.

The digital advertising efforts will build brand awareness about the new product and drive trial through coupon redemption and free samples.

The campaign microsite features gifs of treating dog moments that encourage visitors to spread the happy on their social channels. As the central hub of the campaign, the microsite also includes promotions, a video, an #unleashthehappy social feed, and product information.

This campaign marks the continuation of Dogswell and Cuker’s strong partnership, which has included digital strategy, a responsive website, various digital marketing campaigns and social media strategy.

About Dogswell DOGSWELL® is located in Los Angeles, CA and was founded by Marco Giannini in 2004. DOGSWELL® and CATSWELL® products are carried in independent pet stores and in natural food stores nationwide. For more information about current and future DOGSWELL® products, please visit