Dogswell – Unleash the Happy!

Brand Transformation, Website, & Digital Campaign

Dogswell partnered with Cuker to transform their brand through strategy, website design, social media and digital campaigns. Dogswell is an LA-based pet brand that creates premium pet food and treats free of any corn, wheat, soy, or other fillers.

With Dogswell’s growth in the specialty pet retail channel, it was time to go national through big box retailers such as Target, Petco, and Kroger.


An Inside Look

The Goal

Dogswell looked to Cuker to elevate their brand and grow awareness to support sales at retail and expanded distribution points. By updating Dogwell’s site and launching comprehensive digital and social campaigns, our goal was to modernize the brand, increase product engagement, and drive national growth.


Increase in Traffic

The Approach

Cuker started with a digital strategy to re-envision the website’s user experience, branding, information architecture, and product merchandising. We designed a responsive website that showcased Dogswell’s vibrant photography and products with custom layouts to elevate the brand story. Through website and social integration, we developed digital storytelling about the Dogswell mission and “Dogifesto.”, heroing healthy dogs and inspiring pet owners. We also elevated and unified the brand across all consumer touchpoints. We launched the brand with a social campaign #UNLEASHTHEHAPPY.


Increase in Social Engagement

Campaign Success

Our integrated campaign engaged Dogswell's audience across all digital channels. By leveraging the power of digital, social, and strategic website development, we increased brand awareness, traffic, and supported sales growth from specialty stores to big box retailers.

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