Dogswell looked to Cuker to elevate their brand and grow awareness to support sales at retail and expanded distribution points. By updating Dogwell’s site and launching comprehensive digital and social campaigns, our goal was to modernize the brand, increase product engagement, and drive national growth.
Increase in Traffic
Cuker started with a digital strategy to re-envision the website’s user experience, branding, information architecture, and product merchandising. We designed a responsive website that showcased Dogswell’s vibrant photography and products with custom layouts to elevate the brand story. Through website and social integration, we developed digital storytelling about the Dogswell mission and “Dogifesto.”, heroing healthy dogs and inspiring pet owners. We also elevated and unified the brand across all consumer touchpoints. We launched the brand with a social campaign #UNLEASHTHEHAPPY.