When Nationwide acquired online pet insurance leader VPI, they needed a strategy to incorporate their offering into the Nationwide umbrella. Our goal was to develop a comprehensive strategy to reinvent Nationwide’s brand experience and maintain the value of VPI’s digital footprint.
Pet Insurance Brand
We collaborated with the Nationwide leadership team through a series of workshops to establish the brand transition from VPI to Nationwide Pet Insurance. Our objective was to optimize the digital experience for Nationwide customers. Cuker’s strategic work covered the areas of digital and mobile experiences, content strategy, product architecture, social media integration, personalization, and conversion optimization. We also focused on SEO to defend top search engine rankings for the term ‘pet insurance’.