Rip Curl – Live the Search.

Digital Transformation - eCommerce & Digital Marketing

Rip Curl partnered with Cuker for website design, digital marketing, strategy, and eCommerce to elevate the brand online. We created a high-performance eCommerce website with a progressive, gold-standard mobile optimized shopping experience and launched 360 digital marketing to grow the Rip Curl brand in the US.

Built by surfers for surfers, Rip Curl has been a market leader for over 45+ years. Rip Curl is dedicated to making the best products, running the best events, supporting the best athletes, and staying true to their devoted community of surfers.

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An Inside Look

The Goal

Our goal was to elevate Rip Curl’s brand presentation online and drive digital business growth. The objective was to drive engagement, and grow eCommerce, branded retail, and specialty retail sales. Most importantly, we needed to create an authentic website design that connects with core surfers and stays true to Rip Curl’s values, culture, and 45+ years of rich history, while still innovating in the digital era.


Increase in Website Traffic

The Approach

We began with a complete web and content strategy for the Rip Curl site. Our content approach focused on combining the perfect balance of product marketing, athlete and event marketing, and lifestyle. We wanted to showcase the aspirational life of a surfer and the products that are a part of that lifestyle. To simplify the path-to-purchase, we re-envisioned the eCommerce process and merchandising - improving the user experience and reducing drop-offs. We then launched cross channel digital marketing to drive traffic from Search, Social, and Display.


Growth in eCommerce Sales

Website & Marketing Success

With a responsive design and a robust eCommerce experience, Rip Curl’s new website provides a seamless shopping experience across all devices. This new home for everything Rip Curl showcases the company’s premium products, sponsored athletes and lifestyle as well as their relentless drive for innovation. Our 360 Digital Marketing has helped Rip Curl capture market share, grow mind share, increase online sales, and drive branded retail sales.

Omma Awards Icon

OMMA Awards - Finalist
Retail/Restaurants Website

Communicator Awards Icon

Communicator Awards - Silver

W3 Awards Icon

W3 Awards - Silver
Mobile Shopping

Mobile Awards Icon

Mobile Awards - Best Website
Mobile Shopping Website

Davey Awards Icon

Davey Awards - Silver
Mobile Shopping Website

Hermes Creative Awards Icon

Hermes Creative Awards - Platinum
Mobile Website

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