Vuori - High Performance Gear, High Performance Site

eCommerce Website

Cuker partnered with Vuori, Southern California-based performance clothing brand, to integrate and support a new website platform that would drive success.

Vuori is inspired by the intersection of yoga and surf lifestyles and provides comfortable, functional, clothing that is produced sustainably with the ocean in mind. Apparel is made from organic material and feature art that embodies the environmental/humanitarian mission of the brand and its followers.

In the past couple of years, Vuori has gained major retail partners and experienced a significant increase in revenue, calling for the need to ramp up their digital marketing strategy.

Cuker worked with Vuori to implement a new and highly scalable website platform in order to provide a premium, frictionless eCommerce user experience that performed well on both desktop and mobile.


We integrated new marketing technologies and CRM automation to support their analytics and remarketing efforts, as well as enhanced their order fulfillment workflow and built out alternative payments including AmazonPay and PayPal to support the influx of online orders. We also provided technical user experience consulting to optimize web path to purchase and to ensure an enjoyable shopping experience for its target customer. During the transition to the new site, we implemented a technical SEO transition strategy to maintain and build upon Vuori’s domain authority and page link values.

Vuori’s new website and platform has enabled them to support the growing volume of visitors and transactions and digital marketing programs.

In our ongoing partnership, Vuori has been able to provide the ultimate user experience on both mobile and desktop for its loyal following of active, fit, yogis, surfers, and adventure-seekers.

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