Vuori – High Performance Gear, High Performance Site

eCommerce Website

Vuori worked with Cuker to drive online business growth through eCommerce, web design, and integrated marketing.

Vuori is inspired by the intersection of yoga and surf lifestyles and provides comfortable, functional, clothing that is produced sustainably with the ocean in mind. Vuori's apparel is made from organic material and features art that embodies the environmental/humanitarian mission of the brand and its followers.

An Inside Look

The Goal

Vuori's goal was to establish the brand as the market leader in Men's functional athletic wear that crosses over from workout to beach to trail to street.

Vuori has also introduced a growing Women's line of stylish athleisure clothing.

Vuori required a high performance web platform that would support the rapid growth of the brand and fuel a significant eCommerce business.


Increase in Sales

In 3 Years

The Approach

Cuker worked with Vuori to implementa high performance scalable website platform in order to provide a premium, frictionless eCommerce user experience on mobile and desktop.

We integrated new marketing technologies and CRM automation to support remarketing efforts. We developed custom functionality to optimize Vuori's product merchandising. We enhanced their order fulfillment workflow and launched alternative payments including AmazonPay and PayPal to support the influx of online orders. We also provided technical user experience consulting to optimize web path to purchase. We provided SEO consulting to optimize the website for Search Engines and deliver lightning fast page load speed.


Increase in Website Visits

In 3 years

Website Success

Vuori’s website and eCommerce platform has empowered them to support the brands growth across digital and retail channels. Vuori has grown to the top selling men's short in REI, has been featured in GQ and Men's Journal, launched retail and pop-up stores, and grown a formidable eCommerce businesses.

Vuori's digitally lead growth has created a loyal tribe of active, fit, yogis, surfers, and adventure-seekers.

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