OluKai – Ocean Lifestyle.

Digital Brand Transformation - eCommerce Website & Digital Marketing

OluKai partnered with Cuker for website design, eCommerce, and digital marketing to grow the brand and drive online sales. OluKai is a premium footwear brand that has disrupted the sandals category. OluKai is best known for their leather sandals and casual footwear which have fueled their growth. In a market with lower quality and lower priced options, OluKai has obtained category leadership through a commitment to premium quality and brand building.

Cuker improved OluKai's digital brand delivery with a premium mobile responsive eCommerce website and an integrated digital marketing campaign. We developed a brand story and digital user experience that would honor the company’s rich history and philosophy.

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An Inside Look

The Goal

When OluKai came to Cuker they had not yet adapted and were missing out on the digital opportunity. Our goal was to boost OluKai’s online sales, drive traffic, increase brand awareness, support their loyal community of specialty retailers and support sales at Nordstrom. With our new eCommerce platform, we wanted to create a buying experience that would replicate the excitement you feel as you pick up, hold, and try on a premium product.


Increase in Traffic

The Approach

We started by developing a user experience that would give prominence to the product itself, using large imagery so that consumers could easily see important details like craftsmanship and the rich textures of the materials. We designed the website and eCommerce experience with a mobile first perspective, leveraging responsive design for optimal delivery across all devices. We then incorporated lifestyle imagery and authentic storytelling to portray the brand philosophy and values behind the product. To achieve maximum brand exposure, we supported the new site with a 360 digital marketing campaign, search marketing, and email marketing.


Increase in Online Sales

Digital Success

We increased OluKai’s brand exposure with an engaging new eCommerce website and a comprehensive digital marketing strategy. Through strategic planning and creative execution, sales, targeted traffic, and online growth for the brand grew dramatically. By combining rich storytelling, stunning imagery, beautiful product features, and a one-of-a-kind digital experience - we were able to capture the true essence of the brand and help people all over the world connect with OluKai.

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