The Goal
The goal was to expand KANE’s digital presence, streamline the shopping experience, and drive sales. KANE wanted to take visitors on a seamless shopping journey that not only educates them on the science behind the product but also prompts them to purchase.
The Approach
We started with an in-depth website analysis and a conversion rate optimization strategy. Our team refined KANE’s brand identity, messaging, and visual communications. We reenvisioned the homepage and shopping experience to deliver an engaging look and feel, effectively showcasing the product features and brand storytelling. We enhanced the website’s user experience and shopping capabilities to improve conversion rate, drive sales, and increase average order value.