The Goal
DC Shoes partnered with Cuker for digital innovation - to be a leader among action sports brands in the digital age. The goal was to build from the brand’s core in skateboarding footwear and expand into snowboarding, motocross, rally cars, and surf apparel. DC wanted to leverage their athlete partnerships and the power of digital to broaden their audience, and grow sales, while protecting the brand image.
100%
Growth in Sales
The Approach
Cuker started by redesigning the DC Shoes website, implementing Web Cube CMS platform, integrating eCommerce, optimizing mobile user experience, and connecting social media. We then moved to launch numerous successful digital campaigns over a 6+ year partnership. Some examples of our groundbreaking work include digital campaigns for X Games and the Rob & Big and Fantasy Factory shows on MTV. We launched a Social community for DC Snowboarding. We also developed a digital launch strategy for DC’s Gymkhana campaign, featuring social media, search marketing, a microsite, and additional digital activations.
