Red Bull was looking to engage with targeted audiences online in an authentic but disruptive way. Staying true to the Red Bull brand, they were looking to hero athletes and feature larger than life performance on their digital properties. Our goal was to engage with fans on social and digital platforms with fun and entertaining interactive campaigns.
Campaigns and digital projects
We collaborated with Red Bull to develop contests and promotions to support their thrilling, high-energy sporting events. Our digital and social campaigns would stimulate engagement, generate buzz, and help expand their brand following.
We launched an interactive Social Campaign with Pro Snowboarder Mark McMorris in partnership with Oakley. We launched social campaigns with Pro Surfer Jamie O'Brien. We also ran digital campaigns that supported Red Bull Activations with Formula One, Rampage (Mountain Biking), and Felix Baumgartner’s Skydive from the Stratosphere.
Red Bull also hired Cuker to manage their website, design the UX for their Surfing Community App, and Design a Formula 1 Racing App.