The Goal
Since the company’s inception, 2XU has focused on building the highest quality performance products for athletes. Our goal was to increase product exposure, secure the brand’s leadership position, and expand 2XU’s digital marketing with a comprehensive strategy.
40%
Increase in Traffic
The Approach
2XU’s core values have always focused on delivering top quality compression products to multiply human performance and help people achieve their goals. Our digital marketing and strategy development was centered around communicating these core beliefs, all the while providing a unique digital experience that would engage customers worldwide.
Cuker collaborated with 2XU to develop optimal solutions to complex global challenges such as a strategy to manage the global domain and website structure. We worked closely with 2XU’s internal team to enhance the global SEO strategy and defend the brand’s leadership position.
