2XU – Global SEO

Digital Marketing & SEO Strategy

2XU teamed up with Cuker for a global SEO strategy and digital marketing growth. 2XU is a global pioneer in compression and performance gear for running, cycling, triathlon, swim, CrossFit, and more.

Cuker was approached by 2XU for our experience, innovation, and ability to provide digital leadership to help brands grow and thrive within a competitive marketplace.


An Inside Look

The Goal

Since the company’s inception, 2XU has focused on building the highest quality performance products for athletes. Our goal was to increase product exposure, secure the brand’s leadership position, and expand 2XU’s digital marketing with a comprehensive strategy.


Increase in Traffic

The Approach

2XU’s core values have always focused on delivering top quality compression products to multiply human performance and help people achieve their goals. Our digital marketing and strategy development was centered around communicating these core beliefs, all the while providing a unique digital experience that would engage customers worldwide.

Cuker collaborated with 2XU to develop optimal solutions to complex global challenges such as a strategy to manage the global domain and website structure. We worked closely with 2XU’s internal team to enhance the global SEO strategy and defend the brand’s leadership position.


Increase in Revenue

Campaign Success

With a robust SEO strategic plan in place, 2XU has kept its top global position and has been exponentially growing and reaching new heights. Initially known throughout Australia, 2XU has now expanded to markets around the world including the US, Europe, New Zealand, Japan, and beyond.

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