Our goal was to create a digital campaign and responsive website that was fresh, impactful, and helped connect the league to the community, both locally in LA and globally, through the love of basketball. We wanted to increase awareness for the Drew League, drive website traffic, and create interactions on social platforms. Effective mobile user experience design was essential to engage the audience following the Drew League Tournament.
Of Visitors + Social Interactions
We created a website experience that was simple and functional, yet totally unique. From the opening tip off, our experienced creative and development teams hit the floor running. The new site features the league profile, blog, games, schedules, photos, videos, and Nike product marketing. We also integrated social media as a component to engage user interaction.