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Nike – The Drew League.

Digital Campaign

Nike was looking to run a different type of campaign, giving back to the community and supporting future players. Cuker teamed up with Nike Basketball to launch an award winning digital campaign to inspire the next generation of pros.

From its beginning in 1973, the Drew League’s mission was to teach young men and women of South Central Los Angeles life lessons through basketball. Nike sponsored the Drew League with uniforms, recognition for the basketball league, and an integrated marketing campaign. Cuker was selected to build the digital campaign including a mobile responsive website.

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An Inside Look

The Goal

Our goal was to create a digital campaign and responsive website that was fresh, impactful, and helped connect the league to the community, both locally in LA and globally, through the love of basketball. We wanted to increase awareness for the Drew League, drive website traffic, and create interactions on social platforms. Effective mobile user experience design was essential to engage the audience following the Drew League Tournament.

1,000s

Of Visitors + Social Interactions

The Approach

We created a website experience that was simple and functional, yet totally unique. From the opening tip off, our experienced creative and development teams hit the floor running. The new site features the league profile, blog, games, schedules, photos, videos, and Nike product marketing. We also integrated social media as a component to engage user interaction.

180

Shift From Nike’s Traditional Campaign Strategy

Campaign Success

The website was a huge improvement from the digital tools used in the past by the Drew League. From Nike’s traditional campaign strategy, Cuker’s new digital approach was a 180 degree shift. Through this approach, the new website generated thousands of visitors and created thousands more social interactions. With guest appearances from superstars such as Kevin Durant, Kobe Bryant, and Lebron James, this campaign garnered great recognition for the league, inspired kids everywhere, and possibly made a big difference on a few future pros as well.

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