Vans wanted to celebrate their impressive 50 year anniversary with a campaign aimed at engaging their community through digital. We were tasked with envisioning an interactive web timeline experience to act as the digital hub for the anniversary campaign. The goal of the website was to take visitors on a journey through the significant events, achievements, and milestones that propelled Vans to become a dominant global brand and cultural icon.
Years Of History
We took a mobile-first user experience design approach. With over one hundred static and rich media timeline elements, the challenge was to develop the appropriate navigation strategy. To reduce friction and allow for power browsing, we incorporated a right-navigation feature that enables visitors to toggle between different parts of the page-skipping years and decades to avoid over-scrolling.