Giro – Enjoy The Ride

Digital Elevation - Strategy, eCommerce, & Digital Marketing

Cuker partnered with Giro for website design, eCommerce, SEO, & digital marketing to grow the brand’s online exposure.

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An Inside Look

The Goal

Giro, the industry leader in cycling, ski, and snowboarding helmets, turned to Cuker to help spearhead their digital strategy. Our goal was to grow brand awareness and boost online sales by organizing, unifying, and delivering Giro’s brand story to a global audience.


Online Revenue Increase

The Approach

Cuker updated Giro’s website and eCommerce user experience. Our design and communications strategy focused on segmenting and tailoring segmented messaging to engage Giro’s target audiences within the cycling and snow categories. We launched aspirational imagery combined with technical product marketing. We utilized SEO, search engine marketing, and launched integrated digital display campaigns to generate brand exposure and drive sales for Giro’s new cycling apparel line.


Conversion Rate Increase

Campaign Success

In just one year, Cuker successfully grew Giro’s digital marketing ROI and helped the brand outrank big box retailers. Through Digital Marketing, we helped Giro grow online sales, boost conversion rates, and reach an untapped global audience. Our digital display campaign received millions of ad impressions, building significant visibility for the brand’s helmets, equipment, and new apparel collection. Within the snow category, Giro was a leader in driving over 90% adoption of helmets by skiers and snowboarders.


Unique Purchase Increase

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