Giro, the industry leader in cycling, ski, and snowboarding helmets, turned to Cuker to help spearhead their digital strategy. Our goal was to grow brand awareness and boost online sales by organizing, unifying, and delivering Giro’s brand story to a global audience.
Online Revenue Increase
Cuker updated Giro’s website and eCommerce user experience. Our design and communications strategy focused on segmenting and tailoring segmented messaging to engage Giro’s target audiences within the cycling and snow categories. We launched aspirational imagery combined with technical product marketing. We utilized SEO, search engine marketing, and launched integrated digital display campaigns to generate brand exposure and drive sales for Giro’s new cycling apparel line.