Our goal was to develop a new website that represented the authority of the brand, provided an easier method for content updates, and delivered an easy experience for customers to find the right motorcycle tire.
Increase in Website Engagement
We collaborated with the Dunlop team to take a deep dive into the buying experience. A strategy was developed for market segmentation, tailoring the brand to off-road, on-road, and sport/race categories. We then created a product selector helping users choose the right tire for their bike, while the product detail pages provided comprehensive tire information, retail locator, and other powerful features.