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Dunlop – Accelerating Digital.

Digital Strategy & Website

Dunlop partnered with Cuker to develop the brand’s digital strategy and build a best-in-class website. Dunlop Tires are world renowned for their quality and legacy within the motorcycle industry.

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An Inside Look

The Goal

Our goal was to develop a new website that represented the authority of the brand, provided an easier method for content updates, and delivered an easy experience for customers to find the right motorcycle tire.

100%

Increase in Website Engagement

The Approach

We collaborated with the Dunlop team to take a deep dive into the buying experience. A strategy was developed for market segmentation, tailoring the brand to off-road, on-road, and sport/race categories. We then created a product selector helping users choose the right tire for their bike, while the product detail pages provided comprehensive tire information, retail locator, and other powerful features.

54%

Increase in Website Traffic

Website Success

Core enthusiasts and new customers could now experience the Dunlop brand by browsing an immersive media center with photo galleries and videos. To further engagement, we developed several animated videos that communicate the technology features that set Dunlop Motorcycle tires apart from the rest.

4x

Website Design Awards

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