Cuker developed a comprehensive digital strategy that would increase engagement and provide a robust online experience for Alpinestars customers. Overall, our goal was to establish a unique brand presence catered to Alpinestars’ audience and create awareness for the company and their products to drive sales.
Increase in Online Sales
We collaborated with the Alpinestars brand team to design and launch a new website and eCommerce store. Helping define a fresh voice and presence, we wove in their unique brand story with event and athlete marketing. Along with a clean layout for the product catalog, we created a product selector to allow customers to find the right Alpinestars product for their needs. We launched an integrated Content Management System (CMS) and eCommerce platform and streamlined fulfillment through multiple warehouses.