HRE Wheels is known for their performance and quality on the track and elegance and beauty on the road. Our goal was to create a best-in-class website experience that would increase consumer engagement with the brand, showcase their sleek, state-of-the-art custom wheels, and ultimately drive sales.
Increase in Traffic
To get things into gear, we wanted the site to focus on the products’ beauty and elegance. It was important to highlight the features of the wheel that make it lighter, stronger, and faster. We created galleries to showcase the wheels on luxury cars. We also developed tools to allow the user to easily navigate the product catalog and find the right wheel for their car. The website was built on a CMS for product catalog management, merchandising, and marketing content.