Easton Cycling – Bespoke eCommerce

eCommerce Website & Digital Strategy

Easton Cycling partnered with Cuker for digital strategy and eCommerce website design. Since 1984, Easton Cycling has utilized engineering, innovation, and expertise to push the boundaries of cycling. As a worldwide leader in high-performance products for road and mountain bikes, the company produces cycling wheels and components that help athletes seek more and stop less.

widgets/2022/03/03/Easton_Lifestyle_Large_2.jpg

An Inside Look

The Goal

Collaborating with Easton Cycling, our goal was to optimize the user experience with a fresh website design and promote the launch of Easton’s new product line utilizing an effective social media strategy and campaign.

The Approach

For Easton Cycling, we designed a contemporary eCommerce website that enriched the user experience – making it easier for customers to engage with the new product line and purchase other favorite wheels or components. Our development team strategically highlighted the beauty in every spin of every wheel and called out the brand’s integration of product innovation and technology. Utilizing multiple platforms, we then developed a social media campaign to promote the launch of Easton’s new product line.

Campaign Success

By generating tremendous awareness and sales for the new product line, our strategic partnership with Easton Cycling proved to be a great success. Our efforts helped drive revenue, boosted overall brand and product awareness, increased customer engagement, and significantly enhanced the user experience.

Related Case Studies