Collaborating with Easton Cycling, our goal was to optimize the user experience with a fresh website design and promote the launch of Easton’s new product line utilizing an effective social media strategy and campaign.
Increase in Online Revenue
For Easton Cycling, we designed a contemporary eCommerce website that enriched the user experience – making it easier for customers to engage with the new product line and purchase their favorite wheels or components. We highlighted the beauty in every spin of every wheel and called out the brand’s integration of product innovation and technology. We then developed a social media campaign to promote the launch of Easton’s new product line.