SKLZ – Training Done Right

Website Design & Digital Marketing

SKLZ partnered with Cuker for branding, web design, paid search, and integrated marketing for digital and retail growth.

SKLZ prepares athletes to excel with performance training equipment. Based in Carlsbad, California, SKLZ products are available around the world at major sporting goods retailers, specialty retailers, and online.


An Inside Look

The Goal

Cuker collaborated with Pro Performance Sports to take their line of sports training equipment and create a new brand: ’SKLZ'. The goal was to position SKLZ as the leader in sports training equipment for all skill levels.


Growth in Online Revenue

The Approach

Utilizing the power of digital, we looked to drive engagement, boost sales, and develop an effective branding strategy to help create awareness for the new SKLZ brand. First, we gave the brand a fresh web design that would highlight SKLZ products and provide an optimum user experience. Then, we launched a comprehensive email and digital marketing campaign to drive awareness and sales. We also utilized SEO and paid search to maximize rankings and optimize results on Google.


Of Doors – National Retail Distribution

Campaign Success

Cuker helped launch SKLZ by driving engagement and expanding the brand’s presence and distribution in national sports stores such as Dick's Sporting Goods. With a fresh website design and digital marketing strategy, we helped increase SKLZ’s brand exposure to a highly-captivated audience. Our campaign also created a significant boost in brand recognition, awareness, and sales producing 2x growth in online revenue.

Related Case Studies