To expand Paleonola’s reach throughout the US, they partnered with Cuker for digital marketing. Our goal was to grow national brand awareness, boost market share, and increase household penetration utilizing digital platforms. We also needed to support sales through the natural foods channel and increase end distribution points.
Increase In Traffic
We launched an integrated digital marketing campaign, incorporating a strategic marketing calendar to keep up with competition online. We utilized social, search and an effective email marketing strategy to grow awareness and increase engagement for Paleonola. We helped develop an aspirational lifestyle around the Paleonola brand. By exposing the brand to a new audience, we were able to drive trial and increase online and in-store sales.