Made with quality ingredients, Beecher’s delicious cheeses and frozen foods are simply the “World’s Best”. Our goal was to make Beecher’s the leading premium brand in the frozen food aisle for Lasagne and Mac & Cheese. By emphasizing authenticity, integrity, and flavor, our goals was to use a brand campaign and digital marketing to drive awareness, trial, and sales.
Increase in Website Traffic
We collaborated with Beecher’s to develop a strategy and comprehensive plan to elevate the brand across digital touchpoints. We worked with Beecher’s to create the concept, copy, and art direction for the “World’s Best” brand campaign. Focusing on Beecher’s frozen product line, Cuker optimized various digital marketing activations to reach new customers and engage their current target audience. To stand out within the digital space, we launched a disruptive 360 digital marketing campaign to drive revenue growth in geo-targeted high performing regions.