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Silver Oak – Life is a Cabernet.

Digital Elevation - eCommerce & Digital Marketing

Silver Oak partnered with Cuker to help transform their digital brand experience, design their website and eCommerce platform, and launch targeted digital marketing. Silver Oak, the premier Cabernet winery in Napa Valley, looked to Cuker to increase brand awareness and grow direct to consumer sales.

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An Inside Look

The Goal

We partnered with Silver Oak to bring the legendary brand and 44 year legacy into the digital era. Silver Oak needed to adapt to connect with the next generation of wine enthusiasts through social media and digital communications.

103%

Increase in Mobile Revenue

YOY

The Approach

Cuker partnered with Silver Oak to adapt the brand presentation and create a premium website, eCommerce experience, launch digital marketing and drive social campaigns.

We adapted Silver Oak’s brand strategy to connect with the new consumer. When life calls for celebration, Silver Oak is there. We drove social engagement by building a community of Silver Oak super-fans and celebrities to spread the word about the brand globally. We leveraged SEO to target people visiting Napa. We drove fun, engaging digital marketing campaigns. We launched a microsite for Silver Oak's coveted library wine collection. We focused on eCommerce through SilverOak.com. We developed authentic stories that connect with wine enthusiasts and adventurers around the world - because life is meant to be celebrated.

59%

Increase in Online Revenue

YOY

Campaign Success

By adapting a fresh brand strategy, updating the site, and launching robust digital and social campaigns, we helped modernize the Silver Oak brand. We created a premium user experience by sharing a unique brand story and providing a smooth eCommerce platform for customers. Audience engagement, site traffic, foot traffic to winery locations, email subscribers, and eCommerce sales increased dramatically.

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