The Goal
The goal of the partnership was to increase brand awareness and drive revenue during the holiday season by reaching high-intent wine consumers and converting that interest into online sales.
This meant expanding Twomey’s reach beyond its existing audience, driving qualified traffic to the website, and capturing new customers during peak gifting moments. At the same time, the brand aimed to reinforce its positioning as a premium yet approachable wine, highlighting its versatility for both everyday enjoyment and holiday occasions.
+22%
Revenue and Sessions
YOY Increase
The Approach
Cuker implemented an integrated digital marketing strategy designed to capture demand and maximize performance across key channels during the holiday season.
The approach centered on a full-funnel strategy, combining paid search and paid social to drive both discovery and conversion. Search campaigns targeted both branded and non-branded queries, allowing Twomey to capture high-intent consumers actively searching for wine and gifting options while increasing overall visibility and site traffic.
On social, Cuker executed targeted campaigns across Facebook and Instagram, reaching wine enthusiasts with visually compelling creative and product-focused messaging. Campaigns highlighted Twomey’s most popular wines and positioned them as ideal for entertaining and gifting, driving both engagement and purchase intent.
Across all channels, the strategy focused on continuous optimization to ensure efficient spend, strong performance, and maximum return during the most critical sales window of the year.
