GoMacro had a BIG message to share. The goal of the Bigger Than A Bar campaign was to spotlight GoMacro’s brand story, its unique health benefits and overall global impact. We needed to communicate the message that GoMacro is not just a bar - it’s a movement for positive change. The campaign objective was to help grow brand awareness and stand out in a highly competitive market, while also driving online and in-store sales.
eCommerce Sales Growth
Cuker supported the Bigger Than A Bar campaign with effective brand storytelling, a campaign video, an updated website, and integrated digital marketing. To bring this campaign to life, we produced a video that would inspire and build a deeper connection with GoMacro’s audience. We also updated GoMacro’s homepage to highlight the brand story and create a more enjoyable shopping experience on both desktop and mobile. To spread the word about Bigger Than A Bar, we launched a 360 cross-channel digital marketing campaign, utilizing social media, search, video, audio, display, and an effective email marketing strategy.