GoMacro - Bigger Than A Bar

GoMacro x Cuker Agency Case Study

Cuker partnered with GoMacro for digital marketing, strategy, and eCommerce growth. Born in a kitchen and mother-daughter owned, we’ve helped GoMacro grow into the #1 selling bar brand in the natural grocery channel and the fastest growing brand in the category.

Since 2004, GoMacro has been building a bar company that creates a positive impact on people and the planet. GoMacro’s story is about a mother-daughter team who used a plant-based diet to fight cancer, a commitment to sustainability, giving back to the community, and a shared belief that small choices add up to big change.

An Inside Look

The Goal

GoMacro had a BIG message to share. The goal of the Bigger Than A Bar campaign was to spotlight GoMacro’s brand story, its unique health benefits and overall global impact. We needed to communicate the message that GoMacro is not just a bar - it’s a movement for positive change. The campaign objective was to help grow brand awareness and stand out in a highly competitive market, while also driving online and in-store sales.

10x

eCommerce Sales Growth

The Approach

Cuker supported the Bigger Than A Bar campaign with effective brand storytelling, a campaign video, an updated website, and integrated digital marketing. To bring this campaign to life, we produced a video that would inspire and build a deeper connection with GoMacro’s audience. We also updated GoMacro’s homepage to highlight the brand story and create a more enjoyable shopping experience on both desktop and mobile. To spread the word about Bigger Than A Bar, we launched a 360 cross-channel digital marketing campaign, utilizing social media, search, video, audio, display, and an effective email marketing strategy.

1,000%

Increase in Traffic

Campaign Success

We successfully launched the Bigger Than A Bar campaign - driving brand awareness and building a deeper connection with GoMacro’s target audience. With a powerful brand story, beautiful imagery and strong digital presence, GoMacro saw 10x online sales growth. Cuker has helped GoMacro become the #1 selling bar brand in the natural channel and launch into national big box retail distribution. Through the power and reach of digital, GoMacro is now on the way to becoming a household name.