Infused with a focused digital strategy, our goal was to expand the brand’s marketing beyond 'drink Emergen-C to avoid getting sick' and get active consumers to drink Emergen-C to be happy, healthy, and support an active lifestyle.
Increase in online sales
In collaboration with Emergen-C, Cuker launched an integrated, 360 digital marketing campaign. We ran targeted display campaigns, search marketing, and email marketing campaigns to increase brand awareness within Emergen-C’s customer list. Our team produced strategy and creative for events, activations, and supported sales at retail distribution. Lastly, we updated the infrastructure of Emergen-C’s website with CMS, making it easier to update event content, new products, and campaign landing pages.