M.L. Orchards, one of the world’s largest macadamia nut manufacturers, approached Cuker to launch a healthy macadamia brand (Royal Hawaiian) for the modern conscious consumer. Through a comprehensive digital marketing approach, our goal was to create a genuine, unified, and aloha-friendly personality for the brand.
Growth in Online Sales
Starting with a zip lock bag and a sample of nuts, we wanted to build the brand by creating Hawaiian-inspired packaging, eye-popping POP, an engaging website, and integrated marketing to launch Royal Hawaiian. We built the new brand on three basic beliefs: Live Well. Live Long. Live Aloha.
We also developed a beautiful yet powerful eCommerce platform with advanced features like product reviews, warehouse integration, and streamlined checkout.