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Royal Hawaiian – Live Aloha.

Branding, eCommerce Website & Digital Marketing

Royal Hawaiian partnered with Cuker for website design, eCommerce, digital marketing, and a brand launch. From Hilo to Houston, Royal Hawaiian’s line of popular macadamia products are enjoyed by people who care about good, healthy snacks.

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An Inside Look

The Goal

M.L. Orchards, one of the world’s largest macadamia nut manufacturers, approached Cuker to launch a healthy macadamia brand (Royal Hawaiian) for the modern conscious consumer. Through a comprehensive digital marketing approach, our goal was to create a genuine, unified, and aloha-friendly personality for the brand.

400%

Growth in Online Sales

The Approach

Starting with a zip lock bag and a sample of nuts, we wanted to build the brand by creating Hawaiian-inspired packaging, eye-popping POP, an engaging website, and integrated marketing to launch Royal Hawaiian. We built the new brand on three basic beliefs: Live Well. Live Long. Live Aloha.

We also developed a beautiful yet powerful eCommerce platform with advanced features like product reviews, warehouse integration, and streamlined checkout.

600%

Growth in Wholesale Business

Campaign Success

Utilizing a comprehensive strategy, our Royal Hawaiian brand launch was a great success. The brand’s new website and digital presence helped increase brand exposure, traffic, and sales. Prestigious retailers such as Ralphs, CVS, Cost Plus World Market, Bed Bath & Beyond, Walgreens, and Albertsons now carry Royal Hawaiian’s delicious macadamia nut products.

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