Wild Mike’s Ultimate Pizza – Be Your Wild

Brand Campaign & Digital Marketing

Wild Mike’s Ultimate Pizza partnered with Cuker to expand brand awareness, grow market share, and drive brick and mortar sales. We elevated the brand’s digital marketing and online presence, helping them engage their target audience and reach new customers.

Wild Mike’s Ultimate Pizza is a brand built on the principle that pizza is more than just a meal - it’s meant to be shared and enjoyed with family and friends. Dedicated to creating delicious pizzeria-style pizzas with “100% all natural, no artificial anything,” Wild Mike’s offers the biggest pizza in the frozen aisle.


An Inside Look

The Goal

Our goal was to help Wild Mike’s Ultimate Pizza disrupt the frozen pizza category using digital marketing to drive awareness for a better pizza with better ingredients. By emphasizing flavor, value, product, and the brand’s ‘Be Your Wild’ philosophy, our campaign objective was to help grow brand awareness and stand out in a highly competitive market, while also driving trail and in-store sales.


Increase in Website Traffic

The Approach

Cuker collaborated with Wild Mike’s Ultimate Pizza to develop a comprehensive strategy and geo-targeted marketing plan. We worked with the Wild Mike’s team to develop the strategy and creative direction for the marketing campaign. Keeping the brand’s personality in mind, we produced eye-catching creative that spoke to Wild Mike’s pizzeria quality taste, clean ingredients, and value. The messaging also communicated their give back supporting children’s charities. We utilized social, search, grocery eCommerce, and OTT to increase brand awareness, expand new customer acquisition, and drive trial.


Of Impressions

Campaign Success

Our 360 digital marketing campaign produced a significant boost in brand awareness, reached new customers, drove website traffic, and increased sales at brick and mortar stores. Within the first two months, our campaigns generated millions of impressions and increased store locator views by over 640%. Through the power of digital, Wild Mike’s Ultimate Pizza is becoming one of the fastest growing frozen pizza brands in the US.


Increase in Store Locator Views

Related Case Studies