Our goal was to help Wild Mike’s Ultimate Pizza disrupt the frozen pizza category using digital marketing to drive awareness for a better pizza with better ingredients. By emphasizing flavor, value, product, and the brand’s ‘Be Your Wild’ philosophy, our campaign objective was to help grow brand awareness and stand out in a highly competitive market, while also driving trail and in-store sales.
Increase in Website Traffic
Cuker collaborated with Wild Mike’s Ultimate Pizza to develop a comprehensive strategy and geo-targeted marketing plan. We worked with the Wild Mike’s team to develop the strategy and creative direction for the marketing campaign. Keeping the brand’s personality in mind, we produced eye-catching creative that spoke to Wild Mike’s pizzeria quality taste, clean ingredients, and value. The messaging also communicated their give back supporting children’s charities. We utilized social, search, grocery eCommerce, and OTT to increase brand awareness, expand new customer acquisition, and drive trial.