By formulating a comprehensive digital strategy, our goal was to reach a wider audience and convert brand awareness into revenue growth across Well Told’s business. Cuker’s award-winning team would leverage digital marketing to attract and engage new customers - driving direct-to-consumer sales and supporting the growth of B2B channels.
Collaborating with Well Told, our approach was to utilize the power of digital marketing to fuel brand growth. From research and discovery to repeat purchase, our multifaceted campaign would reach in-market audiences across the entire customer journey.
First, Cuker developed a visual, photography, and language direction that would elevate Well Told’s brand story. As we formulated a unified communication strategy, website architecture and a digital marketing blitz followed which included social engagement, email, digital ads, video, online giveaways, and other online promos.