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Well Told – Your Story. Well Told.

Brand Elevation & Digital Marketing

Well Told teamed up with Cuker for digital marketing, brand development, and website design to drive sales and boost engagement.

Well Told creates high quality, personalized gifts that tell a story and memorialize special moments in people’s lives. Each product brings a unique meaning to its owner, symbolizing a part of their own journey on a life well told. The growing custom gift maker approached Cuker to utilize the agency’s digital leadership and storytelling experience proven to help brands grow and thrive.

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An Inside Look

The Goal

By formulating a comprehensive digital strategy, our goal was to reach a wider audience and convert brand awareness into revenue growth across Well Told’s business. Cuker’s award-winning team would leverage digital marketing to attract and engage new customers - driving direct-to-consumer sales and supporting the growth of B2B channels.

The Approach

Collaborating with Well Told, our approach was to utilize the power of digital marketing to fuel brand growth. From research and discovery to repeat purchase, our multifaceted campaign would reach in-market audiences across the entire customer journey.

First, Cuker developed a visual, photography, and language direction that would elevate Well Told’s brand story. As we formulated a unified communication strategy, website architecture and a digital marketing blitz followed which included social engagement, email, digital ads, video, online giveaways, and other online promos.

Digital Success

After our Well Told campaign, awareness for the brand and their inspiring, personalized gifts skyrocketed. With a robust digital strategy and marketing execution set in motion, we helped expand Well Told’s customer reach, increased brand engagement, boosted B2B growth, and drove direct-to-consumer sales.

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