The Goal
Collaborating with Manduka, our goal was to use the power of digital to create broad awareness within the yoga community and grow a global brand that stands for quality, performance, and integrity.
6x
Online Sales Growth
The Approach
We developed a 360 digital strategy to engage Manduka’s core audience and create global brand awareness. We designed a website that includes product and brand storytelling, features yoga ambassadors, drives eCommerce, supports specialty retail, and integrates social media content. We also launched an integrated digital marketing campaign to drive awareness and sales. We utilized Social Media, Search Engine Marketing, SEO, Email Marketing, Digital Advertising, and Ambassador Marketing to drive Manduka’s growth. With the explosive growth of the brand in the US, we expanded the digital strategy into international regions, building a global brand.
