Manduka – Redefining Yoga Mats & Accessories

Digital Brand Growth, eCommerce & Digital Marketing

Manduka partnered with Cuker for digital marketing and eCommerce optimization to help grow their brand. Manduka introduced the first premium yoga mat that was thicker, more durable, and built for serious yogis worldwide.


An Inside Look

The Goal

Collaborating with Manduka, our goal was to use the power of digital to create broad awareness within the yoga community and grow a global brand that stands for quality, performance, and integrity.


Online Sales Growth

The Approach

We developed a 360 digital strategy to engage Manduka’s core audience and create global brand awareness. We designed a website that includes product and brand storytelling, features yoga ambassadors, drives eCommerce, supports specialty retail, and integrates social media content. We also launched an integrated digital marketing campaign to drive awareness and sales. We utilized Social Media, Search Engine Marketing, SEO, Email Marketing, Digital Advertising, and Ambassador Marketing to drive Manduka’s growth. With the explosive growth of the brand in the US, we expanded the digital strategy into international regions, building a global brand.


Global Recognition

as Best Quality Yoga Mat

Campaign Success

The implementation of the new website, internationalization, and digital marketing programs created a significant boost in brand recognition, growth, and sales producing a 300% revenue increase. Manduka’s new site also won WMA and OMMA awards for Standards of Excellence in retail and eCommerce.


SEO Ranking

for ‘Yoga Mat’ & ‘Best Yoga Mat’

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