Collaborating with Yoga Design Lab, our goal was to increase direct-to-consumer (D to C) online sales, boost US & international market growth, and expand big-box distribution. To accomplish our goal, we would communicate their ‘beautiful’ brand ethos, engage prospective customers, and convert awareness into revenue growth across the business on a global scale.
Increase in Traffic
Inspired by the Bali lifestyle, Yoga Design Lab wants you to ‘Live Beautiful’. In developing our communication strategy, our approach was to turn this philosophy into a creative opportunity. We optimized Yoga Design Lab’s Shopify Website across 5 international regions increasing conversion rate by 100%. Our ad creation and photography would highlight unique product design, performance, and finding beauty within all things. Leveraging our digital leadership, Cuker executed the brand strategy and ran digital marketing to drive awareness, traffic, and sales across D to C and wholesale channels.