Sojourn, the professional haircare product line from Elan Sasson, son of hairstyling legend Vidal Sassoon, came to Cuker to deliver a digital strategy for growing the brand. With consumers now spending more time online researching products, making emotional connections with brands, reviewing a brand’s presence on social media, and ultimately making purchase decisions online, Sojourn needed a strong digital strategy for success.
Cuker created a vision for the elegant website that delivers the brand message, showcases stylists, and broadcasts the product line. Because the product is a premium product selling in a highly competitive commodity market, we had to build value in the brand through strategic messaging, story-telling, photography, and product presentation. We also had to take a luxury approach marketing this product the same way we would market a Gucci Bag.
By delivering the brand strategically from the website to Social Media, Campaigns, Email and Search Marketing, Sojourn has now gained a national presence and is regarded as one of the top product lines in their industry.
