The Goal
Cuker collaborated with ViX to develop a digital strategy to help grow the brand online, build direct sales, and support their retail channel. Our goal was to establish a digital experience catered to ViX’s audience and make it easy to buy bikinis online.
#1
Selling Brazillian Bikini
Victoria’s Secret
The Approach
ViX needed a sophisticated e-commerce platform that would enable customers to purchase quickly and easily online. We built a website that included 1-page checkout, product grouping, and enhanced product merchandising for easy browsing and purchasing.
We also developed a comprehensive marketing campaign to support the site and introduce new products to consumers, including PPC, email marketing, social media, and SEO. The integrated approach drove traffic to the site, generated online sales, and spread brand awareness on social networks like Facebook and Twitter. Building on the success in the US, ViX worked with Cuker to launch international website platforms.
