PQ has had great success in big box retailers like Nordstrom, Neiman Marcus, and Revolve.com, as well as in specialty boutiques across North America. With a strong customer base in retail, PQ’s goal in partnering with Cuker was to strategically shift growing their online presence across digital platforms, driving more awareness and sales through retail parters and on the web.
Increase in sales
Cuker launched an integrated digital marketing campaign, incorporating strategic seasonal promotions to keep up with competition online. In addition, we improved the website layout and overall user experience, making it easier and more enjoyable to shop pqswim.com on mobile and desktop. By creating a better shopping experience for the brand online, users to the site were more likely to stick around and convert.