PQ – Growing a Luxury Swimwear Brand Online

Digital Marketing

PQ teamed up with Cuker for digital marketing and strategy to grow sales and brand awareness online. With stylish designs and frequent spotlights in the media, PQ has made a name for itself in the industry with its beautifully unique approach to cabana-chic resort and swimwear for women and kids.

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Inside Look

The Goal

PQ has had great success in big box retailers like Nordstrom, Neiman Marcus, and Revolve.com, as well as in specialty boutiques across North America. With a strong customer base in retail, PQ’s goal in partnering with Cuker was to strategically shift growing their online presence across digital platforms, driving more awareness and sales through retail parters and on the web.


Increase in Sales


The Approach

Cuker launched an integrated digital marketing campaign, incorporating strategic seasonal promotions to keep up with competition online. In addition, we improved the website layout and overall user experience, making it easier and more enjoyable to shop pqswim.com on mobile and desktop. By creating a better shopping experience for the brand online, users to the site were more likely to shop and convert.


Increase in Organic Traffic


Marketing Success

The integrated digital marketing campaign and seasonal promotions drove a remarkable increase in website traffic and sales for the PQ brand. With a clear brand story, beautiful lifestyle imagery, and a strong presence on social media and in retail, PQ had all the tools we needed to execute a successful campaign to the right audience.


Website Conversion Rate Increase

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