Hermoza – Redefining Fashionable Swimwear

eCommerce Website

Tiffany Rivers and Marisa De Lecce, founders of Hermoza, partnered with Cuker to design and launch an eCommerce website for the brand new swim and resort wear line. Founded in 2018, Hermoza redefines modest swimwear by offering classy and fashionable styles for the modern woman. Tiffany’s husband, Philip Rivers (NFL Quarterback for the LA Chargers) has supported, inspired, and helped provide guidance with Tiffany and Marisa through the process of building the brand.

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An Inside Look

The Goal

The goal of the partnership was to help bring Tiffany and Marisa’s brand vision to life, in the form of a polished, high-performing website that delivers an optimal shopping experience.

With beautiful photography and an amazing story, Hermoza looked to Cuker to tie everything together into a direct-to-consumer eCommerce site that would disrupt the swimwear industry online.


Cuker did a complete website design and development for Hermoza. We ensured the design and product photography of the website reflected everything the founders were inspired by - clean lines, gorgeous prints, and classic beauty.

We created a contemporary and optimized user experience with an effective product catalog structure, product storytelling, a shoppable lookbook, category merchandising, cross-product promotion and integrated video. We integrated social media across the website to engage Hermoza’s audience and drive community engagement. We integrated SEO best practices to create a foundation for growth in Google rankings for targeted swimwear terms and ensured the site’s page speed was above industry standard. We launched the website on a customized Shopify eCommerce platform.

Brand Launch Success

Building on Tiffany and Marisa’s unique vision to create a gold-standard website experience and delivering it to a targeted audience has launched the brand to immediate success capturing the attention of fashion tastemakers and trendsetters nationally. The line has been featured in O, The Oprah Magazine, Elle, Buzzfeed and many other publications. Using the power and reach of digital, Hermoza is well positioned to disrupt the swimwear industry and build a large audience and successful eCommerce led business.

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