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Amari – Active Meets Fashion

Branding, eCommerce, & Digital Marketing

Amari partnered with Cuker for branding, website design, eCommerce, and Digital Marketing. From the gym to studio to running errands, Amari creates versatile casual-athletic apparel for modern, empowered women pursuing a healthy and active lifestyle.

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An Inside Look

The Goal

As a new brand trying to gain a foothold in the industry, our mission for Amari was to grow brand recognition, increase awareness of Amari’s premium apparel products, boost engagement, and drive online sales.

100%

Increase in Traffic

The Approach

First, Cuker developed the company story, identity, and digital experience to connect with Amari’s target audience. We crafted a User Experience to showcase the brand and products, incorporated eCommerce best practices, and created a seamless and streamlined shopping experience. With a digitally connected audience that’s always on-the-go, we launched a digital-first marketing campaign to build the Amari brand. We utilized an integrated, cross-channel approach that focused on rich content and high-quality imagery. Our campaign leveraged organic and paid search, content marketing, email marketing, social media, and targeted digital advertising to drive awareness, traffic and sales.

2x

Increase in Online Sales

Campaign Success

By delivering a targeted digital marketing campaign, we were able to offer an experience that was contemporary, authentic, and empowering. Amari saw a significant increase in website traffic, brand awareness, and eCommerce sales, which positioned the new brand as a serious contender in the competitive athleisure market.

10

Industry Awards

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