The Goal
As a new brand trying to gain a foothold in the industry, our mission for Amari was to grow brand recognition, increase awareness of Amari’s premium apparel products, boost engagement, and drive online sales.
100%
Increase in Traffic
The Approach
First, Cuker developed the company story, identity, and digital experience to connect with Amari’s target audience. We crafted a User Experience to showcase the brand and products, incorporated eCommerce best practices, and created a seamless and streamlined shopping experience. With a digitally connected audience that’s always on-the-go, we launched a digital-first marketing campaign to build the Amari brand. We utilized an integrated, cross-channel approach that focused on rich content and high-quality imagery. Our campaign leveraged organic and paid search, content marketing, email marketing, social media, and targeted digital advertising to drive awareness, traffic and sales.
