As a new brand trying to gain a foothold in the industry, our mission for Amari was to grow brand recognition, increase awareness of Amari’s premium apparel products, boost engagement, and drive online sales.
Increase in Traffic
First, Cuker developed the company story, identity, and digital experience to connect with Amari’s target audience. We crafted a User Experience to showcase the brand and products, incorporated eCommerce best practices, and created a seamless and streamlined shopping experience. With a digitally connected audience that’s always on-the-go, we launched a digital-first marketing campaign to build the Amari brand. We utilized an integrated, cross-channel approach that focused on rich content and high-quality imagery. Our campaign leveraged organic and paid search, content marketing, email marketing, social media, and targeted digital advertising to drive awareness, traffic and sales.