Premium activewear brand, Amari, partnered with Cuker for a ground up, digital-first approach to creating the new brand. We developed the brand's story, identity, social, and digital experience to help Amari connect with their target audience and drive digital growth.
Apparel for the Empowered Woman
From the gym to studio and coffee shop to running errands, Amari creates products for the empowered woman to look good and feel great all day. We created lifestyle photography and story telling that captured the versatility of the line and heroes the aspects of a balanced 'Amari' life.
Strength In Shine
We created the brand story - Strength In Shine. These words of empowerment capture the brands mission and are meant to inspire you to look great, feel great, and be your best self. We then developed the digital brand strategy, messaging, image direction, and look and feel. This work culminated in the Amari website which showcases the brand, product catalog, and clean shopping experience.
The Amari woman is always on-the-go. They are hip, intelligent, and technically savvy with high expectations of a mobile shopping experience. We took extra care in crafting the mobile shopping journey, making it easy and frictionless to buy on-the-go.
ECOMMERCE & SEO
Shopping Experience Elevated
Good eCommerce begins with effective navigation and merchandising. We created high-quality images so that shoppers will be able to visualize and see the details and the fit for the product. In doing so, we were able to highlight the versatility of Amari’s products to transition from technical performance apparel to comfortable on-the-go streetwear.
We crafted the User Experience to showcase the brand, incorporate eCommerce best practices, and create a streamlined shopping experience.
Built on Web Cube’s comprehensive CMS and eCommerce platform, the new website is equipped to support the emerging brand across all digital touch points. We developed the website with a foundation of SEO best practices to maximize brand reach through search engines. From site speed and technical markups to rich content and navigation, we leveraged the latest in SEO techniques.
Bringing the Brand to Life
Amari is about strength and beauty for women on the go. In order to get the message across, we needed to capture the versatility of the brand and their products. We produced and organized photoshoots to capture lifestyle photography and product photography in various locations throughout southern California. In doing so, we were able to capture stunning images that define the brand. We integrated our digital team with the product shots as we stylized the photos to increase eCommerce conversions and created social media content.
Driving Social Commerce
With an integrated, cross-channel strategy, we leveraged the power of social media by producing imagery and curating content through social channels to build audiences, traffic, and sales.
Unified Brand Collateral
We created brand collateral from hang tags and catalogs to email designs and business cards. All of the assets were designed to share the same clean, modern look and voice. Our unified look and feel has established brand consistency across all touch points, deepening the brand's impact on the target audience.
Establishing the Visual Vocabulary
We created a visual vocabulary for the brand through the website design elements, use of typography, colors, and supporting graphics.
Strategy & Brand
Design & Content