Alp N Rock – Taking Après-ski Fashion to New Heights

eCommerce Website

Alp N Rock partnered with Cuker for a complete website redesign. In an effort to elevate the overall brand, Alp N Rock approached Cuker to not only design a more modern and impressive website, but to back it up with a responsive, cleaner shopping experience through strategic web development.

Alp N Rock is an internationally-recognized fashion brand focused on giving back. Known for its custom ski and cold weather apparel, the Alp N Rock line was created with the sole purpose of giving back to deserving communities. The brand donates up to 10% of profits to the Room to Read Foundation, which sends girls in developing countries to school each year and provides funding for building schools and reading materials.

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An Inside Look

The Goal

The goal was to increase Alp N Rock’s sales and website conversion rate by elevating the brand experience and telling a compelling story online. Alp N Rock wanted people to take notice - from the moment they landed on the homepage, to when they tried the garment on for the first time. It’s about creating a lasting impact on the customer, and it all starts with creating that brand affinity. Alongside those goals, Alp N Rock wanted to break out of the après-ski niche into a global fashion brand that reached a larger audience of conscious consumers around the world.


Increase in Sales


The Approach

We started with a complete web and content strategy for the new Alp N Rock site. From there, our creative team redesigned the brand’s homepage, product and category pages, as well as the landing pages encompassing Alp N Rock’s ethos and story. Our development team then took the reins to make the vision come to life, ensuring the shopping experience would be easy and enjoyable for the online shopper.


Increase in Website Traffic


Website Success

We enhanced Alp N Rock’s existing site by making it more functional, modern and unique. With beautiful product photography and a philanthropic goal worth sharing, we were able to seamlessly portray the high-end fashion aspect of the brand while highlighting its continuous effort of giving back. The new website has attracted over 81,000 new visitors and had driven an impressive amount of sales in the first weeks of its launch.


Conversion Rate Increase


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