The goal was to increase Alp N Rock’s sales and website conversion rate by elevating the brand experience and telling a compelling story online. Alp N Rock wanted people to take notice - from the moment they landed on the homepage, to when they tried the garment on for the first time. It’s about creating a lasting impact on the customer, and it all starts with creating that brand affinity. Alongside those goals, Alp N Rock wanted to break out of the après-ski niche into a global fashion brand that reached a larger audience of conscious consumers around the world.
Increase in Sales
Cuker started with a complete web and content strategy for the new Alp N Rock site. From there, our creative team redesigned the brand’s homepage, product and category pages, as well as the landing pages encompassing Alp N Rock’s ethos and story. Our development team then took the reigns to make the vision come to life, ensuring the shopping experience would be easy and enjoyable for the online shopper.